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Cover Story:

Why is Behavior Change So Hard?

Dr. Erin Nitschke by Dr. Erin Nitschke

Why is it so hard to change a behavior? This article examines the wide-ranging factors influencing behavior change and discusses how you can help your clients take a wider view of the unique factors of their lives and environments that have and continue to shape their choices and behaviors. 

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Common Misperceptions About Behavior Change
  • Certified™: Special Health Coaching

Common Misperceptions About Behavior Change

by Dr. Erin Nitschke

Prior to starting your professional journey, you may have held on to some not-so-helpful beliefs about behavior change—and chances are your clients still do. Veteran ACE Health Coach Dr. Erin Nitschke examines some of the common misperceptions about behavior change that might be hampering your clients’ progress and impeding your effectiveness as a health and exercise professional.

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